From Philip Marchand’s Ripostes:

It is unlikely that our schools will ever have much luck in directly stimulating an appetite for literature among our young, but they can do a great deal by focusing their attention on rival media. As Marshall McLuhan once observed, if schools can ruin Shakespeare and Dickens for students, they can surely do the same for television shows. […]

Students should not be encouraged to simply air their opinions about television shows, but should be made to write analytically about the stylistic and formal properties of these shows – with marks off for spelling and grammar mistakes.

[via Open Brackets]